Serena Williams has invested in WILE through her venture capital business Serena Ventures as she targets women over the age of 40 by the vegan hormonal health business.
23-time Grand Slam champion, Serena Williams invested in a herbal and plant-based solutions are available as supplements, tinctures, and beverages from the women-founded enterprise. The company says that its products can aid with stress, anxiety, night sweats, and hot flushes. The items of the brand were developed in partnership with naturopathic doctors and research experts.
Women's health is overlooked in medicine, according to WILE. In reality, the typical OB-GYN doctor only spends four hours in medical school studying menopause. Menopause is also underestimated in the general wellness market, not only in the medical community. This, according to Williams, is "amazing."
“The market and medicine have ignored 50 percent of the population in the prime of their lives and frankly, their earning power,” Serena Williams said in a statement. “It’s rare to see an area of opportunity this vast, this underserved, and this obvious. As an investor, we see this as a chance to support change in the culture with products women simply need.”
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