The recent article published in BusinessF1 magazine has caused a major uproar among fans, particularly among supporters of the WTA Tour and Coco Gauff.
The article discusses the failure of the W Series, an all-female racing championship, was due to a lack of sex appeal among its drivers, who were predominantly minors. The magazine further states that women in tennis, such as Coco Gauff, use their sex appeal to enhance their image and sell themselves.
The criticism of the magazine’s article is not only centered around the sexist and demeaning nature of the statements made, but also the generalization and inaccuracies presented. The suggestion that women in tennis rely solely on their sex appeal to sell themselves disregards the hard work, talent, and dedication that these athletes put into their careers.
The magazine’s claims that women in tennis use their sex appeal to sell themselves has been widely criticized and dismissed as sexist and inappropriate, especially in relation to only 18-year-old Coco Gauff.
The part of the article reads:
"Many people believe that the biggest asset of the W Series was the sex appeal of the 18 drivers. But the drivers were never exposed to the media in the way that women in some other sports are, such as tennis."
"They [marketing people] have compared the selling of women's tennis to W Series and have found it lacking. Women's tennis stars use their sex appeal to sell themselves and the tennis."
"Coco Gauff burst into the tennis consciousness in 2019 and was an overnight sensation. As arguably the best looking tennis player currently on the circuit, she has not been afraid to discreetly use her sex appeal to enhance her image."
On the other page of the article, the magazine used a picture of Coco Gauff, while adding a caption stating: "Coco Gauff used her sex appeal to sell herself but that is a well-trodden path in women's tennis. It was no detrimemt to her career."
Many tennis fans were enraged by them stating that using a sex appeal is 'a well-trodden path in women's tennis' as well as the fact, that they chose to use just 18-year-old Coco Gauff, who burst onto the scene when she was 15 and climbed to the Top 10 of the WTA Rankings since, for this type of an article.
The article published in BusinessF1 magazine is a prime example of the ongoing problem of sexism in sports. The idea that women athletes must rely on their sex appeal to sell themselves or be successful is outdated and harmful. It is imperative that media outlets and journalists work towards promoting a more inclusive and respectful representation of female athletes, and acknowledge the hard work, talent, and achievements that these women bring to the table.
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