Dominic Thiem introduced his eco-conscious eyewear brand 'Thiem View', which is set to launch soon.
The Austrian has announced the launch of his eco-friendly eyewear brand, which he called the Thiem View. The announcement comes amidst Thiem's ongoing participation in the prestigious 2023 Madrid Open, where he recently claimed a straight-sets victory against Kyle Edmund in the first round.
Thiem View, founded on the principle of "a tribute to nature," showcases the athlete's passion for the environment, as well as his entrepreneurial spirit, which isn't a rare sight among professional athletes.
Players like to engage in different business activities and for example, Naomi Osaka is a prime example of that. But also Thiem's fellow colleague from the ATP Tour, Andrey Rublev launched his own clothing brand - Rublo. However, the Russian was, kind of, forced to do that after Nike terminated its contract with him.
Thiem's excitement about his new eyewear venture was palpable as he made the announcement :
"SAVE THE DATE. It's time in one week! Launching my own brand THIEM VIEW! I can't express how excited I am about this! It's always been a dream of mine to start my own sunglasses brand and now it's coming true!! The principle on which my brand was built is "A tribute to nature". You will find out step by step what it is all about."
The Thiem View brand reflects the tennis star's commitment to nature and the environment, as it was founded with a clear eco-conscious principle. Thiem has teased that more information about the brand's eco-friendly approach and product offerings will be revealed "step by step" in the coming days.
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