The NFT mania is not dying down in tennis with Wimbledon jumping on the money-making train by creating some of its own.
Its centenary collection dates back to 1920 and includes classic images of stars from Bjorn Borg to John McEnroe, Martina Navratilova and Maria Sharapova in the form of photography contact sheets. The 10 NFTs, which are digital artworks that can be bought and sold but have no tangible form, are being made in editions of 100.
Alexandra Willis of the AELTC said:
“Not only does it reflect the past, but also the future and a reminder that how fans interact with sport will continue to evolve. I’ve been fortunate to enjoy an early glimpse of the artworks and they are indeed beautiful, worthy of hanging upon the walls of Wimbledon.”
The rise of NFT-based sports has been going on for a while now with many tennis players jumping on the scheme as well. Just recently Coco Gauff did her own thing and she was inspired by Naomi Osaka who was inspired by Serena Williams.
Wimbledon’s images have been curated by New Zealand-based digital art firm Glorious Digital which was co-founded by legendary All Blacks star Dan Carter who described Wimbledon as “one of the most prestigious sporting institutions in the world”.
He said:
“The AELTC rolls out a flawless tournament year on year, and I have a huge amount of respect for the team. That respect has only increased working so closely with them on the celebration of 100 years of Centre Court. Glorious and Wimbledon share similar values, we take great pride in conserving the rich history of the brand and its legacy. The Centenary Collection allows fans to own a part of that.”
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