The popularity of Iga Swiatek in Poland and the world is only rising and as such she was named as the most valuable personal brand in Poland for the 3rd year in a row.
Swiatek has been at the top of Polish tennis ever since winning Roland Garros a few years ago. Fast forward to now, she has 3 Roland Garros trophies, one recently won. She has four grand slams overall and she's been number one in the world for over a year.
Her popularity is only increasing, back home in Poland and worldwide. Due to that, she was named the most valuable female brand by Forbes for the third year in a row. According to the noted publication, her brand was worth 380 million PLN (Polish zloty) and this year her brand is worth close to one billion of the domestic currency (988).
It only speaks to her rise as a tennis player with the Polish player making more moves off the court this year. She signed a deal with Federer-backed 'On' earlier this year and the company will release her personal shoe as part of the deal.
She was recently in Mallorca to take part in the graduation ceremony at Rafa Nadal's Tennis Academy, giving a speech. She also signed a new deal with Tecnifibre until 2026 so there have been a lot of positive developments when it comes to her career. Her tennis still being one of the best on the WTA Tour certainly helps in that regard as well.
She's not expected to do much damage at Wimbledon per her own admission which is in line with her historical struggles on the surface but she's certainly poised for a great future. Many pundits including Boris Becker see her as a player that will win somewhere around 10 grand slams at least in her career.
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