Jannik Sinner became the first player to ever carry out a non-white luxury branded bag at Wimbledon after getting the approval.
Tennis is quite an elegant sport when you think about it. Less so in the sweltering heat when playing on clay, but in a mild climate on grass, it certainly has a look. Exactly because of that, we're seeing luxury brands moving into tennis though it's not something that's ground-breaking as we've seen it before.
Jannik Sinner is an ambassador for Gucci and he carried out a non-white Gucci bag onto the Centre Court of Wimbledon, becoming the first player to do so. Gucci worked with Sinner to create the custom bag in accordance with the rules. He also got permission from the organizers to carry it out and he was happy to do that as he revealed to GQ.
Quite a statement indeed. First time a high-end luxury luggage piece has been brought on court. The perfect bag had to be big enough to hold all the things I need with me on court and easy to carry at the same time.
For sure this will create a conversation. Bringing sport and luxury fashion together in this way is something that's never been done before and I feel extremely proud to be a part of it. I hope people will love it as much as I do.
We've seen tennis players work with brands before. Djokovic is working with Lacoste as is Medvedev. Federer is with Uniqlo, Alcaraz with Louis Vuitton from not long ago and some created their own brands like Rublev (Rublo) or Murray (AMC).
Players not following the strict dress code happened in the past but Sinner didn't want to break rules. He communicated directly with the organizers to see what was acceptable because he respect the traditions of the event which give it its unique look. Sinner started off with a win and will face Schwartzman in the second round.
Wimbledon is the most historic and prestigious tournament in tennis. The strict dress code is rooted in tradition, respect for the sport's history and a desire to maintain formality.'It also creates a very unique atmosphere which makes Wimbledon really special, in my opinion.
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