Being back on the Tour and competing regularly is something that makes Eugenie Bouchard very happy and she created something to mark the occasion.
Recently, Bouchard and New Balance collaborated to release a brand-new t-shirt in honour of her comeback. Prior to 2021, she typically wore Nike, then she started wearing New Balance. The words "Genie" and a colourful logo of Bouchard were printed on the t-shirt.
"I just got the news that my T-shirt is now live. To quickly give some background, I obviously play in individual sport so we don't have jerseys and I always thought it would be cool to be able to give fans something they could wear to like represent the player that they support," explained Bouchard.
"So, I have always wanted to create a jersey, which is why we have this pic of me in the front and on the back. It says 'Genie' with a number," added Bouchard.
Bouchard was actively involved in designing it: "I picked all the colors. I took all the time to design this during my injury break. It was something I wanted to release as I came back on tour and that's what the 22 represents, the year 2022, which is very important for me, my comeback on tour and to celebrate this with new balance, and all of you guys just mean so much to me."
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