Novak Djokovic battled and bested Jannik Sinner in the 2023 ATP Finals final, which actually became the most-watched tennis match ever in Italy.
Jannik Sinner is the biggest tennis talent to emerge out of Italy in a very long time. He's one of the best young players in the world and the country's best chance at seeing one of their own climb to the number one rank in the future.
The interest he sparked this year has been tremendous. Outside of Carlos Alcaraz and Djokovic, no player garnered more attention from the fans than Sinner, who was warmly welcomed in Turin, which touched him deeply.
He was moved to tears during the ATP Finals trophy ceremony when the crowd kept singing his name. Unfortunately, it wasn't the outcome he or the crowd hoped.
Djokovic proved too good once again, successfully defending the trophy he won last year. It wasn't a match that fully delivered on its premise as Djokovic cruised comfortably, but it was still a match many wanted to see.
According to reports, the match is actually the most watched tennis match ever on the Italian Peninsula, drawing a total of 6.5 million views. That's a pretty big number, all things considered, but it was also the biggest match of Sinner's career.
He's won some big trophies, but this would have been the biggest by far. It would also be concluded one of the most amazing runs we've seen at the ATP Finals as a victory over Djokovic would have been the second one at this event.
Nobody really beats Djokovic twice in a few days and Sinner ultimately didn't but he cemented himself as the biggest tennis star in his country. That's going to be useful in many ways, and it's well deserved, as he's been carrying Italian tennis ever since Matteo Berrettini started to have injury troubles.
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