Naomi Osaka launches media company Hana Kuma to challenge herself outside of tennis

| by Zachary Wimer

Naomi Osaka is forming a media company in partnership with LeBron James because she wants to challenge herself.

Osaka is entering the media industry she developed a strong interest for business lately. Osaka is introducing Hana Kuma, which is Japanese for "flower and bear," in collaboration with LeBron James. She saw it as a challenge, which is what drove her to give it a try.

"For me, I've wanted to test new waters. I'm a very challenging person, like the harder something seems, the more I want to attempt to do it," explained Osaka during a panel adding: "Just seeing that there aren't many female athletes to do such a thing. Say someone's already paved that way then I'm kind of like okay someone's already there."

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She hopes to platform will allow her to tell stories with the goal of shining light on unique perspectives that will inspire people: "In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe and Latin America that the unique can also be universal."

She added:

"My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma. We will bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way."

The company released a statement explaining their goal:

"Hana Kuma will produce stories that are culturally specific but universal to all audiences; playful and bold in its approach to tackle important issues of society."

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