Ons Jabeur has a new kit maker, and it's PIF-backed Kayanee, which will replace Lotto, who made her kits for almost a decade.
Saudi Arabia is making moves in the tennis world, and the country is getting involved more and more every day. As Jessica Pegula eloquently explained recently, it was only a matter of time before it would happen, and it's coming in quickly.
The country hosted the ATP Next Gen Finals recently, proving a pretty decent success. They've organized exhibitions before and hosted two more this year. Novak Djokovic took on Carlos Alcaraz in Riyadh one day after Aryna Sabalenka took on Ons Jabeur.
Jabeur, as the only prominent Arab player right now, is hugely popular across the Arab world. Her trip to Saudi Arabia included more than just playing tennis. Things were happening in the background, and now we know about them.
She's ending her partnership with Italian Lotto in favor of Saudi Arabia and PIF-backed athletic brand Kayanee. The company is chaired by Saudi royal Princess Reema Bandar Al Saud and aims to promote health and well-being through its various efforts.
The brand didn't have a dedicated tennis line before Jabeur signed up, but custom designs were made specifically for her. In a statement, Princess Reema praised Jabeur as an athlete and a great role model for Arab women.
"Ons Jabeur is not only a phenomenal athlete but also a symbol of resilience and determination. We are honoured to have her as our global athletic ambassador. This collaboration is not just about fitness; it’s about inspiring young women to pursue their dreams and seek their own place on an international playing field."
Jabeur has been a huge advocate for Arab involvement in tennis including in Saudi Arabia. She's keen on promoting the sport both locally and among other Arabs.
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