Felix Auger-Aliassime Unveils His Personal Logo

| by Alfredo Bassanelli

It's a year of logos as several players are upping their branding game as also Felix Auger-Aliassime debuts his personal logo.

Logos are a very powerful thing because they are a visual representation of something. That something can be a product, service, company, person, and many other things. The point is that you instantly know what it's about when you see it. Everybody knows what the bitten apple means and that's the point.

We've seen it in tennis in the past with many players having their own personal logo. Roger Federer has his iconic RF logo which became so valuable that he had to fight on court for it. Now it's back with him and he immediately launched t-shirts with it. Andrey Rublev launched his own logo with his brand Rublo as did Daniil Medvedev recently.

Now it was time for Auger-Aliassime to add his name to the long list of players with logos and it's a very interesting one. He didn't follow the likes of Nadal whose logo doesn't feature any letters but opted to go the traditional route. His logo features the letters in his name (FAA) compressed in a badge form. It looks very similar to several football logos which maybe have been an inspiration for it.

Djokovic Added: After Backlash, Wimbledon Changes Controversial Poster
Djokovic Added: After Backlash, Wimbledon Changes Controversial Poster

Throughout the many phases of my career, there has been growth, challenges, and accomplishments, yet one thing has remained constant: your support. Feeling consistently encouraged throughout this journey has allowed me to stay ambitious with my goals and find humility in my successes.

Today I am happy to share that another step in this thrilling journey is announcing my official logo, which has been in the works for quite some time now. While my career is still young, I look forward to seeing where this road takes us in the years ahead.

It's been a tough season for Auger-Aliassime with an early exit from Roland Garros and a delay to his grass season. Hopefully, better things are coming along with the logo.

2023 Cinch Championships Queen's Club ATP Draw With Alcaraz, Rune, Shelton & more
2023 Cinch Championships Queen's Club ATP Draw With Alcaraz, Rune, Shelton & more

Read the full article

Just in

Look at more articles