Serena Williams has announced the launch of her own multimedia production company, called 926 Productions.
The 23-time Grand Slam champion announced that she was 'evolving away' from tennis last summer, with the hard-court swing in the US acting as her farewell tour.
Since then, there have been several rumours of a suspected comeback, but Williams was always keen to stress that her emotional farewell at the US Open last summer really was the end of her competitive tennis career.
One of the greatest tennis players of all time, Williams still has other skills and interests outside of the world she so completely dominated for nearly two decades.
With this latest venture, Williams is truly embracing her entrepreneurial spirit and marking the start of the next chapter in her life away from the tennis court.
With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone.
Williams has appointed Caroline Currier as the president of her new company.
I’m so excited to begin this next chapter of my career alongside Caroline, a woman who understands the art of storytelling and is passionate about evolving the entertainment industry in new directions. I look forward to collaborating with her and developing unique projects that inspire audiences across all platforms.
Currier most recently worked at Eric Newman’s Grand Electric, where she served as senior VP television. She has spoken warmly of Serena Williams since the announcement of her appointment as president of 926 Productions.
She is a once-in-a-generation talent who transcends sport and her commitment to excellence on and off the court is inspiring. As we bring our creative instincts together, I am thrilled to partner with Serena and build out a company that centers on championing impactful and entertaining stories yet to be told.
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