Coco Gauff Dominates List Of Highest-Paid Female Athletes In 2024

Coco Gauff finished first on Sportico's list of the highest-paid female athletes. Nine of those on the list were tennis players.

Despite being just 20 years old, Gauff has already become a name that transcends the sport, in her native United States of America and worldwide. Several examples in the last few years demonstrate that reality.

SportsPro ranked Gauff as the most marketable tennis player in the world on its list earlier this year. She finished ahead of massive names in the sport, such as Novak Djokovic, Rafael Nadal, and Iga Swiatek.

Gauff has also collaborated with New Balance on two signature shoes, the CG1 and CG2. The American recently teased that something new in her collaboration with New Balance is coming soon.

Another example was Gauff being featured alongside iconic U.S. athletes such as Serena Williams and gymnast Simone Biles in a featured collection of the cereal brand Wheaties. Gauff expressed how delighted she was about that on social media afterward.

It has now been revealed that Gauff was estimated to be the highest-earning female athlete in the world in 2024, according to the methodology Sportico used for its list of sports stars.

The endorsement earnings estimates were compiled through conversations with those familiar with marketing agreements and also include royalties, memorabilia, appearance fees, media and businesses tied to their celebrity.

Gauff's total was estimated to be a whopping $30.4 million: $9.4 million from her winnings on the court and $21 million from endorsements because of her relationships with brands like New Balance.

A large chunk of the world No. 3's earnings from tournaments came at the WTA Finals. After winning the season-ending tournament, Gauff collected an astonishing $4.805 million, the largest paycheck in women's tennis history.

Eight other WTA players are on Sportico's list. Iga Swiatek is No. 3 with a total of $21.4 million. $8.4 million came from earnings on the court, and the other $13 million was obtained from endorsements.

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It is uncertain whether Swiatek's endorsements will be impacted by the one-month ban she received for taking a banned substance, even though the International Tennis Integrity Agency (ITIA) ruled it was accidental and that her negligence was very low.

Qinwen Zheng is No. 4 with $20.6 million. $5.6 million was earned on the court, a large chunk of which came from being the runner-up to Gauff at the WTA Finals. She lost an epic final in a deciding set tiebreak.

Zheng won Olympic gold in the women's singles in 2024 and is China's biggest tennis star. Therefore, her endorsements of $15 million are not surprising despite being an estimate.

Aryna Sabalenka and Naomi Osaka are No. 5 and No. 6 on the list. Sabalenka is one of four athletes on the list to earn more on the court than in endorsements, with $9.7 million of her $17.7 million coming from tournaments.

The other tennis players in the Top 15 are Emma Raducanu, at No. 7 with $14.7 million; Jasmine Paolini, at No. 11 with $10 million; Jessica Pegula, at No. 13 with $8.2 million; and Elena Rybakina, at No. 14 with $7.9 million.

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Sportico's List of Highest-Paid Female Athletes in 2024: