Raducanu beats Federer, Nadal, Djokovic on list of Most Marketable Athletes in 2022

| by Evita Mueller

Emma Raducanu is still only 19-years-old and has only one Grand Slam title in her collection, but that doesn't prevent her from being one of the most marketable athletes in 2022.

SportsPro released its list of the Most Marketable Athletes of 2022 which is led by a football player, Cristiano Ronaldo. Two tennis players are in Top 10 as Serena Williams places 2nd while Naomi Osaka ended sixth. The third highest-ranked tennis players is only 19-years-old Emma Raducanu who ranked much better than many of her colleagues from ATP & WTA Tour.

Serena Williams, Naomi Osaka in Top 10 of Most Marketable Athletes in 2022
Serena Williams, Naomi Osaka in Top 10 of Most Marketable Athletes in 2022

The Brit received 12.71 points out of 20 for brand strength, 22.91 out of 50 for audience and reach and 10.29 out of 30 for economics. Her overall marketability score was therefore 45.91 out of 100 and she ranked much above the Big Three.

The highest-ranked member of Big Three is Rafael Nadal. The Spaniard is 16th with overall marketability score of 40.75. While his economics (10.90) and brand strength (15.48) are better than Raducanu's according to SportsPro, he is behind her in audience and reach with only 14.37 being awarded to the 22-time Grand Slam champion.

Roger Federer is 23rd on the list despite his enormous reach. The Swiss Maestro received 15.45 for brand strength, 9.23 for economics and only 11.69 for audience and reach.

The lowest-ranked member of Big Three is Novak Djokovic. The Serbian got 10.02 for brand strength, 7.71 for audience and reach and 10.29 for economics.

“Her belief has always been the coach is there for a short-term“ - Cowan on Raducanu
“Her belief has always been the coach is there for a short-term“ - Cowan on Raducanu

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