SportsPro published their 2022 list of 50 most remarkable athletes and Serena Williams was one of eight tennis players featured.
SportsPro claims that their methodology for ranking athletes "was devised to paint the most complete picture of athlete marketability in the sports industry, combining on-field performance and off-field factors such as personal brand development, audience reach and engagement, and social impact."
Therefore, players are effectively graded according to their marketability, or simply how well-liked they are. It's not surprising that Serena Williams placed second and Cristiano Ronaldo tops the list. Due to her departure from the sport and the well-known movie about her father, interest in her peaked this year.
Naomi Osaka, a Japanese athlete who is extremely well-liked in Asia and shares Ronaldo's fame there, is also quite high on the list. She is also quite active on social media and in a variety of other sectors, including fashion, which is very well-liked by brands.
Other top players include Raducanu at number 12, mostly as a result of her global appeal, Halep at number 15, Nadal at number 16, Federer at number 23, Muguruza at number 30, Andreescu at number 32, and Djokovic at number 46.
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