Raducanu beats Federer, Nadal, Djokovic on list of Most Marketable Athletes in 2022
ATP & WTA
Emma Raducanu is still only 19 years old and has only one Grand Slam title in her collection, but that didn't prevent her from being one of the most marketable athletes in 2022.
Every year, SportsPro releases its list of the Most Marketable Athletes. They published a list for 2022 as well. This year, football player Cristiano Ronaldo was ranked as the most marketable athlete in the world.
In fact, Ronaldo completely destroyed all of the competition on the list. He received an overall marketability score of 91.21 (out of 100). Tennis fans will be delighted that Serena Williams was the second athlete on the list, but her score was far behind Ronaldo's.
The legendary American tennis player, who retired at this year's US Open, scored 67.99. There was one other tennis player in the Top 10. Naomi Osaka placed sixth on the overall list.
But many eyes of the tennis fans were on Emma Raducanu. The British player placed 12th on the list, and despite being only 19, she ranked much higher than many of her more experienced colleagues.
The Brit received 12.71 out of 20 points for her brand strength, 22.91 out of 50 for audience and reach, and 10.29 out of 30 for economics. Her overall marketability score was, therefore, 45.91 out of 100, and she ranked much above the Big Three.
The highest-ranked member of the Big Three was Rafael Nadal. The Spaniard played 16th with an overall marketability score of 40.75. While his economics (10.90) and brand strength (15.48) are better than Raducanu's, according to SportsPro, Nadal is behind the 2021 US Open champion in audience and reach, with only 14.37 being awarded to the 22-time Grand Slam champion.
Roger Federer is 23rd on the list despite his enormous reach. The Swiss Maestro received 15.45 for brand strength, 9.23 for economics, and only 11.69 for audience and reach.
The lowest-ranked member of the Big Three is Novak Djokovic. The Serbian got 10.02 for brand strength, 7.71 for audience and reach and 10.29 for economics.
