Swiatek Opens Up About Getting New Sponsors And How It Influences Her
WTAFriday, 18 August 2023 at 14:00
Updated at Sunday, 03 August 2025 at 20:28
Iga Swiatek is not the most well-known player when it comes to sponsorship deals, but her brand presence continues to grow with her on-court achievements.
Most tennis fans would assume that being the World No. 1 player on the WTA Tour for over a year would create the most marketable tennis player around the world. Quite often, it does, but not in the case of Iga Swiatek.
The Pole is a somewhat reserved player who doesn't stick out in any way other than her incredible tennis. She prefers to focus on playing her best tennis, which is why she doesn't actively seek out brand deals.
She signed her first deals a few years ago and reflected on how much pressure she felt afterwards following her most recent win at the 2023 Cincinnati Open. Pressure is something she's been dealing with for a while, and having been the No. 1 player for over a year means that she's been handling it well.
"People often, they don't know that we actually have to work on that as well. I remember, you know, signing my first sponsorship deals in, like, 2019 and 2020 and how much pressure it put on my shoulders."
"Even people kind of close to me sometimes, my family, they thought that it's going to, I don't know, give me wings and, like, I'm gonna be just proud and play my best game you know. But sometimes you feel like you need to perform better because they believe in you and you're representing them."
While Swiatek doesn't have a portfolio like Emma Raducanu has, she's still finding great opportunities. As of this year, Swiatek is working with Roger Federer-backed On, which will help her create a signature tennis shoe that benefits how she plays.
"So I'm just really happy that I have these companies behind my back and they are believing in me. I would say it doesn't have a bad influence on me. It did before when I was younger and I just didn't understand a lot of stuff, but I really worked hard to change that and now it's just great."
Write a comment
Popular News
Just In
