Naomi Osaka's sun care brand makes it to Walmart
WTA
Naomi Osaka's 2021 sun and skincare brand KINLÒ will be available at Walmart this year as part of an exclusive partnership.
Osaka announced that the United States retail giant Walmart will stock her KINLÒ brand. The tennis player's goods will be sold online and in 2,500 locations. The brand, which began its direct-to-consumer retail debut last September, grew to become one of the US's favorite cosmetic launches of 2021.
The Japanese tennis player explained that she wanted the KINLÒ product to offer a high-quality suncare product to a wider audience. However, the four-time Grand Slam champion also explained that the brand is dedicated to raising awareness about effective sun and skincare.
"I started KINLÒ to educate others about proper sun protection, no matter what they look like or where they live."
"Offering KINLÒ products at Walmart is a huge step in bringing suncare awareness and accessibility to a national level."
Osaka is currently playing at the 2022 Madrid Open, where she started with a victory in round one. The former WTA world number one missed most of April after making the 2022 Maimi Open final before returning in time for the clay-court season.
While Osaka felt positive about her off-court venture into the beauty and skincare market, Walmart also said they were delighted to partner with the KINLÒ brand. When reflecting on the new business deal, Walmart's U.S. merchandise director of beauty, Angel Beasley, explained how the partnership can support a diverse range of customers.
"Naomi is truly a pioneer in her work to build a future of skincare that's formulated for melanated skin, while shining a light on the unmet needs affecting people of color."
"Adding the KINLÒ product line to Walmart aligns squarely with our mission to better serve the needs of all of our customers. Walmart is ultra-focused on reflecting our diverse customers and advancing racial equity."
Latest Comments
- Kyrgios will do anything to stay in the news.shirley19-12-2024
- A technical error.
MrMustard18-12-2024 - All that is said , all that is done. Nick has 0 grand slams wins. Everything else is hot 🥵 air.MrMustard18-12-2024
- All that is said , all that isMrMustard18-12-2024
- Kyrgios is a jerk.shirley17-12-2024
- If Jessica Pegula had to undergo such horror for using a bannes substance, so do these two tennis players. Penalty should apply to all players regardless of their excuses. They are professionals and know better!!
Stella112-12-2024 - All players should be treated the same for taking banned substances, if your no 1 in the world or no 300 man or woman you should not be allowed to keep playing,,VPH108-12-2024
- Ah, censored again. No one gets to read my comment. LOLjjluvsports08-12-2024
- Reynolds, could you list all the wars started by the U.S. and U.K., or will you run out of paper? Hypocrisy.jjluvsports06-12-2024
- IDK, it looks like to me that Raducanu should praise herself and her team for 'gaming the system' as in playing the points and ranking game. When you look at her season of wild cards, skipping tournaments (including the Paris Olympics!), retiring from losing matches and avoiding qualifying rounds, it seems like there was some plan to move up the ranks without actually playing a lot of tennis. And it worked! Congrats!RealityCheckers04-12-2024