Judy Murray will be in Saudi Arabia in a couple of weeks, where she will hold tennis classes; however, this has been labeled as sportswashing by a prominent human rights organization.
Judy Murray has been outspoken over the years on many topics, particularly the empowerment of women. Her son, Andy Murray, is a declared feminist who was prominently coached by Amelie Mauresmo at one point in his tennis career.
Due to these associations, Judy Murray’s announcement as a participant in the Diriyah Tennis Cup in Saudi Arabia created some controversy. The Scottish tennis coach will be holding lessons for local players at the event, and this move was branded as sportswashing.
In fairness, the criticism is mostly directed at Saudi Arabia due to its poor human rights record; however, those who choose to work with them often catch a fair share of the criticism because it signals an intent to overlook these issues in favor of monetary gain.
Her son, Andy Murray, famously declared that he would never play in the country, turning down a seven-figure offer. Still, his mother will be going there, according to an official announcement.
Amnesty International released a statement on the matter, acknowledging that her motivation might be noble; however, the manner in which it’s set to happen will ultimately serve the government in its intent to sportswash.
"While promoting women's sport in a country which has long stifled women and girls' human rights is a positive thing, Judy Murray must realise she's being asked to perform a sportswashing role in Saudi Arabia."
"We encourage Judy Murray, as we would other attendees at the Diriyah Tennis Cup, to use the opportunity to speak out and show solidarity with those who are being persecuted in Saudi Arabia's relentless crackdown on human rights."