Naomi Osaka is forming a media company in partnership with LeBron James because she wants to challenge herself.
Osaka is entering the media industry she developed a strong interest for business lately. Osaka is introducing Hana Kuma, which is Japanese for "flower and bear," in collaboration with LeBron James. She saw it as a challenge, which is what drove her to give it a try.
"For me, I've wanted to test new waters. I'm a very challenging person, like the harder something seems, the more I want to attempt to do it," explained Osaka during a panel adding: "Just seeing that there aren't many female athletes to do such a thing. Say someone's already paved that way then I'm kind of like okay someone's already there."
She hopes to platform will allow her to tell stories with the goal of shining light on unique perspectives that will inspire people: "In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe and Latin America that the unique can also be universal."
"My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma. We will bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way."
The company released a statement explaining their goal:
"Hana Kuma will produce stories that are culturally specific but universal to all audiences; playful and bold in its approach to tackle important issues of society."