After Roger Federer's retirement, Coco Gauff became the only active tennis player with own signature shoe.
The 18-years-old American signed her first contract with New Balance already four years ago and after numerous successes, she extended the deal as a new colorway of her signature shoe New Balance Coco CG1 became available. Coco Gauff's signature shoes are in high demand and that's also one of the reasons why her deal was extended further more.
"I couldn't ask for a more committed team that is forward-thinking in their approach and match my love for the game with their passion for quality and creativity," said Gauff. "New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career. The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best."
Evan Zeder, New Balance head of tennis sports marketing said: "We've grown from seeing a bright future in 2018 to working with one of the most dynamic, creative and thoughtful individuals for the long haul," he said. "Coco's drive, passion and positivity embody our partnership and the New Balance brand."
"We are excited to continue to work with Coco to deliver innovative products that elevate her performance on court, and at the same time celebrate her off court style and influence, to inspire the next generation."
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