Carlos Alcaraz to launch exclusive brand logo at upcoming event

Carlos Alcaraz's status as one of the most significant athletes worldwide will be further solidified when Nike gives him his own brand logo.

The Spaniard is one of the most marketable figures in sport. Since his rise to stardom during the last few years, brands have been flocking to work with him because of the value he brings by promoting them and their products.

Nike's journey with Alcaraz began earlier than most. They have had a contract with the 22-year-old since 2019 after spotting his enormous potential, and have been rewarded since taking that chance before he became famous.

Murcia Plaza reports that Alcaraz makes more from Nike than on the court, despite earning more in prize money than any other player in 2025. That perfectly demonstrates how much the global brand wants to retain his services.

Nike's upcoming initiative will make the partnership with Alcaraz even closer. The corporation sometimes provides exclusive designs for its most profitable athletes, including 22-time Grand Slam champion and NBA legend Michael Jordan.

Murcia Plaza also reported that Alcaraz's exclusive brand logo with Nike will debut at the 2025 ATP Finals and that the world no. 1 has already approved its design after being shown it behind the scenes.

Although this news has generated considerable interest, Nike is strictly avoiding leaks of the logo before the ATP Finals because it wants to attract the most attention possible at the year-end championships in Turin.

The 2025 iteration of the iconic tournament will be contested from November 9th to 16th. Alcaraz's attempts at winning one of the few significant titles missing from his CV will already be fascinating, but his brand logo will be an additional reason for fans to watch.

Last year, Nike used the same trick to launch Jannik Sinner's signature fox logo at the 2024 ATP Finals. He wore it for the first time during practice sessions at the tournament that he ultimately won.

After that success, it makes sense for Nike to do something similar for Alcaraz at the 2025 ATP Finals. With the two best men's players worldwide in their ranks, Nike is in a powerful position for the future.

The four Grand Slams and the ATP Finals are broadly seen as the most significant tournaments during non-Olympic years. Alcaraz has not won the Australian Open or the ATP Finals.

Although he can thrive in any conditions, the ATP Finals might be the most challenging event for him to win because it is played on indoor hard courts, the conditions in which Alcaraz has been least successful.

Sinner has performed better on indoor hard courts than his rival. However, despite their excellent rivalry, Alcaraz has been dominant against the Italian since the start of 2024. He always raises his game against him.

The pair have played the last three Grand Slam finals, including Alcaraz's remarkable comeback from three championship points down at the French Open. Despite the Spaniard's previous indoor struggles, Sinner and he will be the favorites to reach the final again.