Djokovic & Wife Launch 'Pure Happiness' Collection, Proceeds To Fund Foundation Projects

Djokovic & Wife Launch 'Pure Happiness' Collection, Proceeds To Fund Foundation Projects

by Nurein Ahmed

Novak Djokovic and his wife Jelena launched a new clothing collection named 'Pure Collection' to celebrate the on-court tennis achievements of Djokovic.

The 36-year-old Serbian clinched his 24th Grand Slam title last Sunday, defeating Daniil Medvedev 6-3, 7-6, 6-3 in just over three hours. It was the third major title of another record-setting season, tying Margaret Court's all-time record, simultaneously becoming the first man to win three of the four Grand Slams in a single season on four occasions.

To mark the momentous occasion, Djokovic was given a customized special edition jacket by clothing sponsor Lacoste, which was decorated with the number '24' to celebrate his latest Grand Slam win. And now Djokovic and his wife Jelena, the co-founders of their foundation, are continuously looking to improve the lives of children in Serbia.

Jelena took to Instagram to unveil this latest apparel line that is currently on sale at the Novak Djokovic Foundation online shop, with apparel ranging from hoodies, hats, and t-shirts. All sales proceeds will help fund early childhood development programs as part of the foundation projects.

"We have launched a new collection at Novak Djokovic Foundation online shop called 'Pure Happiness' to celebrate Novak's achievements through the eyes of the children who dream. Needless to say - it all goes towards funding our projects."

Jelena Djokovic announced the unveiling of 'Pure Happiness' collection

After winning the 2023 US Open, Djokovic switched his attentions to the Davis Cup groups stage draw where Serbia were looking to qualify among the Final 8 teams.

Having promised to play the event, Djokovic duly lived by his word, and made the trip to Valencia, albeit after missing the first group tie against South Korea which Serbia won. And he played a pivotal role, getting the decisive singles win against Spain to propel his country into the last eight with one more tie to spare.


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