The sight of an empty arena marred the start of the WTA Finals in Fort Worth, Texas on Monday night.
The opening day saw the 14,000-seater stadium occupied at less than 10% of its total capacity, despite American No. 1 and World No. 3 Jessica Pegula, American teenage sensation and World No. 4 Coco Gauff doubles), and World No. 2 Ons Jabeur, among other top players in action.
And in light of the low numbers, ticket prices for Day 2 were slashed too as low as $6 at one point.
However, general ticket prices for Day 3 and Day 4 are selling at 20 at the moment.
Many believe that there were explainable reasons for the poor fan showing on Monday.
Hallowe'en is big business in the United States, as is the NFL's Monday Night Football.
Tennis journalist Ben Rothenburg to defend Texas and insist he hopes the attendance will improve for the rest of the week.
He said: "WTA Finals in Fort Worth look good, and the ~1,000 fans in attendance are very engaged, it’s just a question of if more crowd will show up as word gets out about an event that was only announced last month.
"Not going to judge solely by a Halloween night crowd on a Monday.
"And also, this is a hugely transitional time in women’s tennis, the star quiver is rebuilding.
"There’s only one Slam champ in the field of the top eight, which is a record low for this tournament."