Venus Williams hopes to inspire people to become active and confident after her sports brand EleVen started a new collaboration with CorePower Yoga.
Williams announced the new partnership in New York to an audience of local yoga enthusiasts. The seven-time Grand Slam champions used the opportunity to speak about the positivity of yoga practice and keeping active.
In particular, the 43-year-old explained how she hopes to inspire confidence in the people she works with. Also, in an exclusive interview with People following the brand collaboration, Williams explained how she is eager to connect with people who are participating with EleVen and CorePower Yoga.
“Confidence is everything, It’s the first part of your day, last part of your day, and inspiring confidence is something that’s huge for EleVen. Confidence starts with what you wear."
“This is not only giving me an opportunity to connect with people who are passionate about [yoga], but also get more people involved, Get more people to CorePower Yoga, get more people just moving their bodies.”
"Doing a practice like yoga builds confidence because seeing what your body can do for you builds confidence in yourself as well, All these things are related: moving your body, pushing yourself physically, pushing yourself mentally.”
Williams' sports brand EleVen is just one of the 43-year-old's off-court enterprises. In addition, the veteran WTA player is the CEO of her own design firm V Starr Interiors, and she has a degree in Business Administration.
Although Williams' off-court ventures are progressing positively, her on-court form in 2023 has been challenging. Throughout the season, Williams has played just ten matches, and she suffered early exits at Wimbledon and the US Open.
Moreover, the 43-year-old has suffered recurring injuries, which has disrupted her preparation and consistency this season. The seven-time Grand Slam winner has already revealed that she will miss the start of 2024, including the Australian Open in January, as she eyes a return in March next year.