Coco Gauff becomes ambassador of leading advisory CPA firm
WTA
Leading advisory CPA firm Baker Tilly US, LLP (Baker Tilly) has announced Coco Gauff as its new brand ambassador.
Gauff is only 18 years old, yet she has already established herself as one of the most marketable tennis players in the world. The American burst onto the scene as a 15-year-old at the 2019 Wimbledon Championships, reaching the fourth round.
Last year saw Gauff reach her maiden Grand Slam singles final at the French Open. The young star also finished a season inside the Top 10 for the most time and was nominated for the WTA Player of the Year award which was awarded to Iga Swiatek.
Despite her age, Gauff also has a natural charisma that attracts fans worldwide. Her interviews are often hilarious, and she is smooth and comfortable in front of cameras and playing in front of millions.
Gauff keeps her fans engaged with regular updates about her life on and off the court. An example at the start of the season was in Auckland when the teenager shared a video of herself jumping off a tower.
That combination of on-court talent and charisma off the court makes her one of the most marketable tennis athletes. Gauff has demonstrated that by becoming a global ambassador for the consulting firm Baker Tilly.
Gauff described her excitement in an announcement about partnering with Baker Tilly. She thinks they are an organization that dreams forward and thinks boldly, similar to herself.
"I am excited to partner with Baker Tilly, a dynamic organization who, like me, dreams big and thinks bold. I look forward to building a rewarding relationship and blazing new trails together.”
Baker Tilly CEO Alan Whitman said the company is proud and honored to work with Gauff and that she is already a role model with a worldwide fanbase.
“Coco Gauff is a trailblazer whose quiet confidence and steely courage are riveting to watch. We are proud and honored to partner with Coco. She is a role model with a worldwide following who inspires us all to reach for what’s possible.”
