Federer Launches Limited Edition Footwear To Celebrate 2023 Laver Cup

ATP
Sunday, 17 September 2023 at 03:00
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Retired tennis icon Roger Federer unveiled two distinct limited-edition shoes to celebrate the 2023 Laver Cup.

On is a Swiss athletic footwear company in which Federer is a shareholder. The Swiss' keen eye for detail and innovation has helped shape and diversify On's product portfolio to suit the tennis market. Federer has enhanced the fan experience, working with founders to create unique shoes for millions of fans around the world.

Currently, Iga Swiatek and Ben Shelton endorse On as part of their huge head-to-toe deal that sees both of them don unique apparel. With the company looking to expand its market in tennis, On is the official footwear sponsor of the Laver Cup, having signed a multi-year agreement back in 2021.

And ahead of the 2023 tournament, Federer was delighted to release a new line, as part of the limited edition, called 'THE ROGER Spin' and 'THE ROGER Pro'. This special range of On shoes has been meticulously crafted, engineered, and designed by the joint efforts of Federer and the Lightning innovation team at On Labs.

"As Team World gets ready to take on Team Europe in Vancouver, we’re hyped to announce limited editions of THE ROGER Spin and THE ROGER Pro – co-created with @on_running to celebrate the 2023 edition of @lavercup."
- Roger Federer posted on his Instagram account

This year's Laver Cup, scheduled to begin in a week's time, and which will be held in Vancouver, Canada, will pit players from the European continent to battle against players from the rest of the world, in what will be the sixth edition of the event.

Federer confirmed his presence at the event as a non-playing participant and promised to hold engaging sessions with the fans by hosting a Q&A after the match on Day 1, and two lucky fans will have a once-in-a-lifetime opportunity to meet the 20-time Grand Slam winner after each session.

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