Frances Tiafoe Leaves Nike To Start Working With New Apparel Sponsor
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Frances Tiafoe will no longer work with Nike in 2025, as he will enter the first Grand Slam of the new season with a new apparel sponsor.
Working with Nike, Tiafoe was often the one to make the biggest fashion statements on the tennis court, not afraid to wear any crazy outfits. At the same time, he was also often given outfits that were the same as those of his opponents.
He now won't have to worry about it, as he has decided to part ways with Nike. In his first tournament of the season, the Brisbane International, Tiafoe still played in a Nike outfit, which was the same as that of his second-round opponent, Giovanni Mpetshi Perricard.
Since the 2025 Australian Open, however, Tiafoe won't look the same as his opponents, as he will be the only ATP player wearing outfits from Lululemon, a company that already works with WTA player Leylah Fernandez.
Forbes reported the move, also providing Tiafoe's statement, who was excited about this new chapter of his on-court style.
"I’m really excited to wear Lululemon on the court. I got to give a lot of input into my look which feels very me and shows off my style. Working with a brand that’s newer in the tennis world is really cool because they care about both performance and style."
Tiafoe isn't afraid to make a statement with his outfit on the tennis court, and that's why expressing himself was very important to him when starting a new collaboration.
Like Sloane Stephens, Tiafoe likes to have a say in what he wears, which is why Lululemon was a perfect choice for him when it comes to the apparel sponsor.
"Lululemon is changing the game for apparel by combining high performance and high style. I’m excited to work with a brand that allows me to express myself and look forward to being part of the creative process both on and off the court."
Nikki Neuburger, who is the chief brand and product activation officer, was happy to welcome Tiafoe to Lululemon's growing family of athletes and tennis players.
"We’re so excited to welcome Frances Tiafoe to the Lululemon family. Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise."
At the 2025 Australian Open, which starts on January 12th, Tiafoe should be wearing a t-shirt and shorts in a matching "passionate pink" color, which is the type of color he really likes, as it makes him stand out on the tennis court. The American player will also receive a custom-made jacket.
The first player to see this outfit on the opposite side of the net will be Arthur Rinderknech, who will take on the 17th seed in the first round of the tournament.
