Andy Murray Joins IMG in Game-Changing Deal for His Next Chapter
ATP
Andy Murray has signed a long-term deal with management company IMG as the 35-year-old considers his post-retirement options.
As part of the deal, the business company will act as Murray's commercial representative. The 35-year-old also disbanded the tennis operations in his own company, 77 Sports Management.
Murray is the latest British player to join the US-based business group alongside Emma Raducanu and Jack Draper. Following the announcement, Murray explained to the Times that he wants to work with IMG when he finishes his tennis career.
“I’m looking forward to working with IMG not just for the remainder of my playing career, but with an eye on the future and opportunities both in tennis and in the wider business world.”— Murray said to the Times
Now in the twilight years of his career, Murray admitted that he is becoming more interested in business as his tennis days wind down. In particular, the three-time Grand Slam champion said he wants to get more involved in marketing operations.
"When I started out as a tennis player, I don’t think I really understood marketing. I just wanted to play tennis, so it didn’t really interest me. But as I’ve got older and worked with lots of different brands, I have a better appreciation of marketing and its importance in the business of sport.”
Max Eisenbud, senior vice-president at IMG and head of tennis clients, also praised Murray's achievements in tennis and highlighted the company's delight at bringing the 35-year-old on board.
“Andy has built a legacy in tennis that has not only shaped the sport but also defined its place in culture. We’re thrilled to have him join the IMG family and work together to expand his reach and influence across multiple businesses.”
Murray has had a rollercoaster start to the 2023 season off the court. A run to the Australian Open third round and a Qatar Open final appearance has been overshadowed by a first-round exit at the Miami Open and fourth-round elimination at Indian Wells.
Latest Comments
- Kyrgios will do anything to stay in the news.shirley19-12-2024
- A technical error.
MrMustard18-12-2024 - All that is said , all that is done. Nick has 0 grand slams wins. Everything else is hot 🥵 air.MrMustard18-12-2024
- All that is said , all that isMrMustard18-12-2024
- Kyrgios is a jerk.shirley17-12-2024
- If Jessica Pegula had to undergo such horror for using a bannes substance, so do these two tennis players. Penalty should apply to all players regardless of their excuses. They are professionals and know better!!
Stella112-12-2024 - All players should be treated the same for taking banned substances, if your no 1 in the world or no 300 man or woman you should not be allowed to keep playing,,VPH108-12-2024
- Ah, censored again. No one gets to read my comment. LOLjjluvsports08-12-2024
- Reynolds, could you list all the wars started by the U.S. and U.K., or will you run out of paper? Hypocrisy.jjluvsports06-12-2024
- IDK, it looks like to me that Raducanu should praise herself and her team for 'gaming the system' as in playing the points and ranking game. When you look at her season of wild cards, skipping tournaments (including the Paris Olympics!), retiring from losing matches and avoiding qualifying rounds, it seems like there was some plan to move up the ranks without actually playing a lot of tennis. And it worked! Congrats!RealityCheckers04-12-2024