"I hope it makes people happy" - Federer launches RF shirt with iconic logo

| by Drew Tate

Roger Federer had to fight hard to reclaim his iconic RF logo that he came up with a long time ago while he was still under Nike.

The Swiss player meanwhile switched to UNIQLO but he was unable to bring the logo with him back initially. Over time he was able to finally get it back and now he's partnering with UNIQLO to launch a signature shirt with the iconic logo on it.

In an Instagram video, Federer explained how the logo came to be and what it means to him.

2022 Wimbledon ATP Draw with Djokovic, Nadal, Alcaraz, Tsitsipas
2022 Wimbledon ATP Draw with Djokovic, Nadal, Alcaraz, Tsitsipas

At the beginning that came through a conversation, I had with Mirka. We thought we needed a logo. At the time initials were not that popular yet, it was more symbols. The one we created way back when was very similar to this one. It also featured the floating F with the floating R and I thought it was very light, very elegant.

Federer on his logo

The shirt means a lot to Federer because it was created for the tennis fans with the logo that he sees as a representation of the community that his fans have built. It's something he wears with pride and he hopes others will too.

In the beginning, it was a personal statement and then it became more of a logo for the fans. As we in tennis don't have a name or number on the back it was a way for me to connect to fans and really feel that sense of community. It means so much to me. I wear it with a lot of pride.

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