Emma Raducanu top in Google searches for British women’s sports stars

| by Tom Grant

Emma Raducanu is the most Googled active British female sport's star according to a new study.

The 2021 US Open champion also tops the list for British tennis players with an average monthly search volume of 1,830,000.

The research, conducted by sports retailer Runners Need, looked at media and social media mentions as well as Google searches and found Raducanu is third in the overall list of media coverage of active British sports stars.

The data was analysed over six months between April and October 2022 and found that the 20-year-old was the best performing woman as she came in third with 59,740 mentions.

England football captain Harry Kane topped the list with about 178,000 mentions, but his positive-negative sentiment ratio was 55.2% (positive) to 44.8% while only three per cent of his mentions were high profile.

Cricket captain Ben Stokes was a distant second with 78 514 mentions and 70.4% of his mentions were positive with five per cent high-profile.

Raducanu's positive-negative sentiment ratio was 66% to 34% with six per-cent of all mentions high-profile.

British men’s No 1 Cameron Norrie received 40,523 mentions with his positive sentiment ratio 77%, leaving him trailing the WTA star in mentions.

August saw Raducanu’s monthly Google search volume reaching 2,740,000 – the highest figure of a single sportsperson in the study – as it coincided with her US Open title defence coming to an end in the first round at Flushing Meadows with defeat to Alize Cornet.

Her best month for media mentions was also August as she received 22,918 mentions, with Norrie second as he had 18,596 mentions in July when he reached the semi-final of Wimbledon.

Of current sports stars, Raducanu is second on the list of Instagram followers with Kane top with 13.1m and Raducanu on 2.5m. Kane had 401,000 hashtags, Stokes 166,000 and Raducanu 39,100.

"Draper and Raducanu, they’re both great prospects" says Anne Keothavong
"Draper and Raducanu, they’re both great prospects" says Anne Keothavong
Emma Raducanu excited about Ons Jabeur match in Abu Dhabi
Emma Raducanu excited about Ons Jabeur match in Abu Dhabi

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