Why Leylah Fernandez Wants Athletes to be Financially Literate

| by Sebastian Dahlman

Leylah Fernandez has made headlines for her impressive performances on the tennis court, but the 20-year-old is also making a name for herself off the court as an advocate for financial literacy.

Her partnership with Morgan Stanley and the Women's Tennis Association (WTA) aims to promote inclusivity, expand access to tennis, and provide financial planning resources for players. In a recent interview with CNBC, Fernandez emphasized the importance of financial literacy for athletes.

“Morgan Stanley’s partnership with the WTA is a great step forward for women’s sports in general. I love to see companies that support women’s sports because there is so much that we can do together and improve together.”

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Fernandez's partnership with Morgan Stanley and the WTA is a significant step towards achieving this goal. The program aims to educate players about managing their finances, investing, and planning for their financial futures.

“We’re focused on tennis our whole lives. That’s the only thing that we know, but it’s not something we can always depend on. I want to have that stability, that thought that everything is going to be all right and we need to have those resources.”

Fernandez's advocacy for financial literacy is especially critical in light of the financial challenges that athletes often face. Many athletes, particularly those in individual sports like tennis, are responsible for managing their finances and planning for their post-sports careers. Financial literacy is essential to ensure that athletes can build stable financial futures and transition successfully to life after sports.

“It would be great if we can have conferences to open the conversation in a healthy environment where WTA players are comfortable speaking their minds. I think the difficulty is we want to be perceived as strong and that we know everything, but we don’t.”

By championing financial literacy, Fernandez is proving that she is more than just a tennis star – she is a champion of financial education and empowerment.

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